CORDURA Brand Advertising
CORDURA Brand is a leader in fabric technologies, specializing in synthetic weaves that are highly durable and damage resistant. During my time at Sweeney I provided creative support for many CORDURA Brand projects including social media posts, trade show booth graphics, Gear Guide publications and large scale
email distributions.
Of the many Gear Guides that I designed, I was particularly drawn to our team's direction on the Winter 2018 edition. This piece was designed to lead readers through an international travel story, where at each stop the narrative explains the perfect gear for the location. This opened up plenty of opportunities to merge lifestyle photos, product photos and aesthetically pleasing landscapes into an amazing story of adventure.
One of the greatest parts of working with CORDURA Brand was the ability to highlight partnership that the company had with many incredible product lines. In some instances, this lead to fun and interactive trade show displays.
